GIVING VOICE TO COELUX USERS

CoeLux was, from its beginning, centered on technology development, but it also wanted to give voice to users to increase its success.
Given the characteristics of the company’s business model (B2B), we decided to focus our research on technical users (architects and lighting designers), and the dealer network.
These people are the ones in charge of designing the space, installing the products, and giving use guidelines to the end users.

By improving their experience, we were able to improve the end user’s experience as well.